we have opened our corporate office in North Carolina where we have kicked off our industrial and infrastructure projects
we launched our two innovative products related to specific targets: design patio hose female oriented and heavy duty professional hose
we established FITT USA in Chicago and we started to create our organization and partnerships
we made quantitative market research on gardening and hoses with in-home consumer interviews and focus group
we embarked on a journey of discovery of the US market
we entered a partnership with Teknor Apex, licensing the innovative patented technology NTS No Torsion System (branded by Teknor Apex as Neverkink). The NTS launched by Teknor Apex reached a leading position in the US market with more than 30% Market Share.